Magic purple
Reveal the natural light of your smile with Magic Purple , the purple toothpaste that visually corrects yellow tints using color-correcting technology.
An immediate whitening effect, without damaging the enamel or sensitizing the teeth.
Its gentle formula, without harsh abrasives, neutralizes dull reflections, reduces superficial stains (tea, coffee, tobacco), and leaves your mouth cleaner, fresher, brighter from the first use.
It does not replace professional treatment, but it is the ideal gesture to enhance your smile, daily or occasionally, with comfort and confidence.
Use 1 to 2 times a day maximum, after brushing for 2 minutes with a fluoride toothpaste: Then brush lightly with Magic Purple for 60 seconds or let it act as a corrective foam, then rinse. Avoid eating or drinking immediately afterward to prolong the effect.
- Violet 27 (corrective violet dye – acts by optical contrast on yellow)
- Glycerin (moisturizer)
- Silica (mild polishing agent)
- Menthol (refreshing, mint flavor)
- Sodium citrate, sorbitol, PEG-60 (foaming agents and stabilizers)
- Fluoride-free / Peroxide-free / Non-abrasive
Delivery is free with no minimum purchase. Your order will be shipped within 24 hours and delivered within 2 to 5 business days.
The benefits that make the difference
Instant, gentle and effective: we explain why it's so popular
The purple tint neutralizes yellow highlights for a bright smile from the first use.
Before a photo, a date or an event: your smile shines without a filter.
Unlike some whitening toothpastes, Magic Purple does not wear away enamel.
Thanks to its minty aroma and light foam, it leaves a clean and fresh mouth.
Before / After
Immediate visual result after 1 application of Magic Purple – no filter, no treatment
Before
After
Your opinions
Laura
Honestly, I wasn't sure it would work, but I was surprised. After a few uses, my teeth really look brighter, especially in photos. And it doesn't sting, which is nice.
Yasmine
I don't use it every day, but when I have an appointment or an outing, it's become a reflex. It makes all the difference, I feel more comfortable smiling.
Maxim
The concept is great. It's not a real whitening, we agree, but the visual effect is definitely there. And that's enough for me to feel more confident.
Justine
I'm addicted to coffee, so my teeth yellowed quickly. This toothpaste helps reduce that without damaging them. It's super gentle, I have zero sensitivity.
Clemency
I tried it before a photoshoot, and I definitely saw a difference. It's become my little ritual before important events.
Leo
I like the principle: you brush your teeth normally, you put on Magic Purple, and in 1 minute you have a brighter smile. It's quick, simple, and it works.
Pauline
The effect is there but it doesn't last long. You have to use it often to maintain the result.
Celine
Good product, it doesn't replace real whitening but for a quick boost of radiance it's great.
Karim
Not bad, but I expected a longer lasting effect. Good for events, less so for everyday use.
Lea
I use it before parties or photos. It really boosts whiteness, without damaging my teeth. Big favorite
Yannick
Pleasant taste, teeth visibly brighter after a few uses. I recommend it to anyone who wants a quick effect.
Emma
I don't really like the texture, a little too liquid for my taste. But the teeth look a little whiter after use.
Lucas
Brighter teeth after a few days, discreet taste. Good compromise between care and aesthetic effect
Clear
Super easy to use and not aggressive. I love the little wow effect right after brushing.
Thomas
I was skeptical, but it works! The effect is temporary but visible. Perfect before a date.
Myriam
I don't use it every day, but for special occasions it has become essential.
Sarah
In just one week of use, my teeth have already become brighter. No sensitivity, it's very gentle.
Sami
No miracle, but a nice little boost of freshness. We'll see in the long term.
Navy
Pleasant texture, top freshness, and quick results. I've already recommended it to those around me.
Kevin
Very useful before going out or making a video. My smile immediately looks clearer.
Morgane
It gives a slight luminous effect but you shouldn't expect ultra-white teeth either.
Jade
Very good overall. I use it in addition to my regular toothpaste. Nice visual bonus.
Julie
I see the difference from the first application. My teeth seem cleaner and brighter. Great product!
Nathan
The optical effect is really well thought out. I like this concept between cosmetics and hygiene.
Sabrina
Used it before my wedding, and honestly the result in the photo is amazing. I keep it in my toiletry bag now.